Misencil
- Project name Misencil
- Service WEBSITE - PPC - SOCIAL MANAGER
- Date 01/02/2025
The Challenge & The Outcome
Introducing a Canadian leader in lash extensions into the Israeli market required more than translation — it demanded complete localization. The challenge was to create a brand experience that resonates with Israeli consumers while preserving Misencil’s premium and professional image. We had to build awareness from scratch, train local beauticians, and create demand for a high-end beauty product in a competitive space.
We developed a full go-to-market strategy including social media, influencer campaigns, paid advertising, and educational content. We built a strong local community of certified professionals and positioned Misencil as a trusted, luxurious brand in Israel. Within months, Misencil became a name known among beauty experts — with a loyal audience and growing online presence.
